Nike SNKRS: Shoes & Streetwear

For sneaker releases and streetwear

Nike SNKRS: Shoes & Streetwear is Nike’s shopping app for people who want to follow new footwear and clothing releases in one place. It covers Nike, Jordan and Converse launches, including limited pairs, collaborations and selected streetwear. The app suits shoppers who prefer to track release details and enter launches digitally rather than browse a standard catalogue.

What you can follow

Product pages combine release information with photos, design background and editorial stories. Upcoming launches can be followed with notifications and countdowns, helping you keep an eye on when a pair becomes available. Depending on the release, access may involve a draw, a scheduled drop, an invitation or a SNKRS Pass reservation for collection at a participating local retailer.

A shopping app with editorial content

SNKRS places product launches alongside videos, stories and other features about the people, designs and culture connected to the shoes. Some experiences are interactive, such as polls, live content, augmented-reality activities or location-based events. Availability and launch methods can vary by market, product and event, so the app is best viewed as a release hub rather than a guarantee of purchase.

At a glance

• Developer: Nike, Inc.
• Category: Shopping
• Rating: 3.9 from 124,603 reviews
• Installs: 10,000,000+

As part of the Shopping line, SNKRS is most relevant to buyers who already know the Nike release calendar or want a closer look at upcoming pairs. Its focus is narrower than a general Nike retail app: less everyday shopping, more launch tracking, product stories and access to sought-after releases.